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Growing Mississippi’s Local Foods Industry Webinar Series

Webinar Series 2018-2019

Each Zoom webinar starts at 11:00 a.m. and ends at 12:00 p.m. CST.

UPCOMING WEBINARS


GROWING THE INDUSTRY

Consumer Insights and Food Policy Update

Register here.

March 21, 2019 • 11:00 a.m. - 12:00 p.m. CST

Dr. Alba Collart

 

Production Planning in Local Food Systems: Food Hubs, Coops, and Farmers Markets​

Register here. 

March 29, 2019 • 10:00 a.m. - 11:00 a.m. CST

Dr. Elizabeth Canales​

 
Understanding Mississippi’s Local Foods Industry: Part I

April 11, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Understanding Mississippi’s Local Foods Industry: Part II

April 25, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

 

PAST WEBINARS


BRANDING YOUR BUSINESS

How to Clarify Your Brand Message for Your Food Business

November 8, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

A Roadmap to Successfully Branding Your Local Food Business

November 15, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

How to Build a Profitable Food Business Brand in 11 Easy Steps

December 6, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Growing Your Local Foods Business Brand

December 13, 2018 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, Lauren Colby Nickels, James Barnes & Andy Collins


 

ONLINE MARKETING MADE EASY

5 Ways to Grow Your Local Foods Business with Facebook

January 10, 2019 • 11:00 a.m. - 12:00 p.m. CST

Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter

Watch on YouTube

 

7 Ways to Launch Your Local Foods Business with Instagram

January 24, 2019 • 11:00 a.m. - 12:00 p.m. CST

Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter

Watch on YouTube

 

How To Grow Your Local Foods Business with a Website and E-mail Marketing Strategies

January 31, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Andy Collins, Lauren Colby Nickels & Rachael Carter

Watch on YouTube

 


GROWING THE INDUSTRY

Understanding Mississippi’s Local Foods Industry: Part I

February 7, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Understanding Mississippi’s Local Foods Industry: Part II

February 14, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Taking Action to Grow Your Local Foods Industry: Part I

February 21, 2019 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins

 

Taking Action to Grow Your Local Foods Industry: Part II

February 28, 2019 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins

 

How To Plan Local Food Production for a Food Hub and a Surrounding Network of Agricultural Producers

March 14, 2019 • 11:00 a.m. - 12:00 p.m. CST

Dr. Elizabeth Canales

 

 


 

Webinar Speakers

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Dr. James Barnes is an Extension economist. His work largely focuses on business development in communities using three Extension programs, including: 1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor. He is a certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities. His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.

 


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Dr. Rachael Carter is an economist for the Mississippi State University Extension Center for Government & Community Development. Her work focuses on economic development, natural resource policy, tourism and local foods marketing through her Extension program, Growing Your Brand. She has worked for over 15 years in community and economic development and she provides analysis and education for elected officials at the city, county, state, and national level. She has led multiple statewide and regional economic development initiatives and worked with National Main Street Center’s community revitalization projects and education programs.

 


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Lauren Colby Nickels is an Instructor for the Mississippi State University Extension Center for Technology Outreach. During her two years with MSU-ES CTO, she has specialized in digital technology outreach and online marketing using web and social media outlets. She is one of 3 Instructors in Mississippi who teach nontraditional workshops on the importance of digital technology. She has been selected for numerous public speaking opportunities to engage business owners and organization leaders on the importance of digital marketing, outreach and cyber security through the Virtual Incubator Program.

 


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Andy Collins is an Instructor for the Mississippi State University Extension Center for Technology Outreach. He has seven years of experience in helping the state of Mississippi participate in the digital economy by using broadband and information technology to further community and economic development opportunities. He has worked with hundreds of small businesses, non-profits, and government organizations to improve or create their web presence.  Andy is very active in increasing rural broadband adoption through an increase of digital literacy levels and assisting in bringing Internet access to communities. He received his Bachelor of Business Management and MBA from Mississippi State University and is a lifelong Mississippian.

 


This webinar series is powered by the following MSU Extension programs:

Bricks-to-Clicks.

Virtual Incubator Program.

Local Food System Economies logo.

 

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News

Closeup of blueberries in various stages of ripeness.
Filed Under: Commercial Fruit and Nuts, Local Flavor, Farmers Markets, Specialty Crop Production May 21, 2020

The COVID-19 pandemic presented a new obstacle for Mississippi blueberry growers in 2020, impacting the labor force for the early-season varieties.

Filed Under: Agriculture, Agricultural Economics, Local Food System Economies, Food Safety, Coronavirus April 16, 2020

An April 24 webinar with experts from the Mississippi State University Extension Service will address pressing questions about the effects of the novel coronavirus pandemic on food production in the U.S.

Woman points at computer screen.
Filed Under: Marketing and Business Planning, Small Business, Technology, Coronavirus March 31, 2020

Thanks to technology, meetings still can be held face-to-face while practicing social distancing, and some tips from the pros can help make the transition easier.

The Mississippi State University Extension Service Center for Technology Outreach has provided technological support for remote learning for more than 20 years. Advances in technology make it faster, easier and possible from home.

Filed Under: Crops, Commercial Horticulture, Commercial Fruit and Nuts, Farming, Agri-tourism, Forages, Livestock, Local Flavor January 31, 2020

Regional agriculture advisory groups will meet across the state next month to provide input on educational programing and research conducted by Mississippi State University.

Filed Under: Local Food System Economies, Small Business, Food, Food Safety November 27, 2019

STARKVILLE, Miss. -- Experts from the Mississippi State University Extension Service will offer a workshop designed to help food-related business owners prepare for disasters.

“Food as a Business: Disaster Preparedness for Food Businesses” is for anyone who currently operates or is interested in operating an agriculture-based food business, including retail, cottage food or food processing operations.

Topics include financial preparedness, risk management, record keeping, crisis communication planning, emergency-action planning and food recall and traceability planning.

Success Stories

A woman wearing a white visor, maroon shirt, jeans, and boots marks a clipboard as five cows and three calves rest under a tree.
About Extension, Beef, Marketing and Business Planning, Rural Development, Food, Food Safety, Health, Nutrition, Rural Health
Volume 4 Number 3

See what's new in Extension: Gather for First Extension Beef-Production Workshop, the Food Factor Goes Digital, Extension Professionals Share Expertise, and Extension Offers New HappyHealthy Program. 

Red potatoes in a biodegradable basket are flanked on either side by green snap beans.
Agri-tourism, Culinary Tourism, Local Food System Economies, Farmers Markets, Economic Development, Rural Development, Food, Health, Nutrition, Rural Health, Vegetable Gardens
Volume 4 Number 2

From the youngest to the oldest generations, thousands of people are visiting, shopping, and enjoying themselves at the Hernando Farmers’ Market, held Saturdays on the historic DeSoto County Courthouse lawn.

The market has more than just fresh produce. It connects the community by uniting the shoppers, producers, and artisans who come.

Five people, three men and two women, stand in front of a Farmers Market Building sign
Farmers Markets
Volume 3 Number 4

Ruby D. Rankin spent 33 years leading, serving, and working hand in hand with the people of Kemper County. Her position with the Mississippi State University Extension Service linked her to the community and made her unforgettable to the people who knew her.

Select Your County Office

Contacts

Portrait of Dr. James Newton Barnes
Associate Extension Professor

Your Extension Experts

Portrait of Dr. James Newton Barnes
Associate Extension Professor
Portrait of Mr. Hamp Beatty
Extension Associate III
Municipal Public Policy Small Business Development
Portrait of Dr. David Buys
Associate Professor
State Health Specialist
Portrait of Dr. Rachael Carter
Extension Instructor
Community Development, Tourism, Economics and Natural Resource Policy
Portrait of Dr. Christine E. Coker
Assoc Extension/Research Prof
Urban Horticulture Vegetables Green Roofs Food Systems
Portrait of Dr. Alba J. Collart Dinarte
Associate Extension Professor
Horticultural Marketing
Portrait of Dr. Courtney Crist
Assistant Extension Professor
Food Safety, Food Science, Food Processing
Associate Extension Professor
Portrait of Ms. Elizabeth Powell Gregory North
Head, Ag Communications
Portrait of Dr. Ben Posadas
Assoc Extension/Research Prof
Seafood and specialty crops marketing; Marine and disaster economics
Portrait of Dr. Juan L. Silva
Professor
Food Processing Engineer, Productivity Improvement Techniques and Applications in the food Processin
Portrait of Dr. Rick Snyder
Extension/Research Professor
Greenhouse Tomatoes and other vegetables, Field Vegetables, Mushrooms
Portrait of Dr. Eric Thomas Stafne
Extension/Research Professor
Fruit Crops
Portrait of Dr. Jeff Wilson
Assistant Professor
Horticulture: State Master Gardener Coordinator